Girls 360 reimagined
The brand narrative in this campaign hit close to home as I was once a young female athlete learning to grow into a field of play that did not always serve me. These Nike moments are valuable catalysts of change and I take pride in producing them as such.
In this campaign, I served as an expert on Nike.com storytelling capabilities by articulating design options and best practices for a ‘Real Talk’ article library.
Through my advocating, I was able to work with my brand partners to create a unique network of articles presenting solutions to stigma faced by young women in sport.
Not only did these articles link to relevant products for young women, but they were aggregated on a centralized content display page for easy access at my recommendation.