'DAY ONE'

Preluding this campaign, I worked alongside designers to contribute concise and timely feedback on digital asset layout. This amplified the brand narrative around this campaign, as well as engaging multiple stakeholders to showcase their design ideas.

A campaign crafted to elevate the first Nike SB shoe made specifically for kids. With Skate Specific tread and Zoom Air technology, it’s no wonder ‘Day One’ is Australian skating prodigy Chloe Covell’s favorite shoe to skate in.